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About Me.

I'm a Creative Marketer based out of Boston, MA.

 

So, what does "Creative Marketer" mean? It means I take ideas and turn them into impactful, relevant, data-driven content. I'm well-rounded in social media, brand development, SEO, graphic design, digital advertising, photo/video editing, writing, and anything else that requires a bit of marketing magic to come to life. 

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I can also name most dog breeds by sight, harshly judge any mac n cheese, and talk Game of Thrones all day long if you want.

Education

2014-2018

Salem State University

Bachelor of Science in Business Administration

Major: Marketing

Minor: Economics

 

Graduated Summa Cum Laude with a 3.96 GPA (so close!)

 

Relevant coursework: International Marketing, Service Marketing, Organizational Change, Graphic Design, Guerrilla Marketing, Economic Research

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Work Experience

in my own words

2017-2023

Ethos Veterinary Health

Creative Marketing

Working with a network of 20+ emergency & specialty veterinary hospitals who once had separate identities, I've had the pleasure to help build the Ethos brand into what it is today.

 

Beginning as a Summer Intern working in an office setting, and working my way up to Senior Creative Marketing Specialist working remotely for the last 3+ years, I've developed a toolkit of marketing skills including: 

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  • all things digital (social media, website, advertising, crisis management, online reviews, SEO, design)

  • project management

  • KPI tracking and data collection

  • print collateral design & printing process

  • writing for a brand

  • strategy development

  • video & photo editing

  • podcast production

  • leadership training

2015-2018

All Creatures
Veterinary Hospital

Client Care

My beloved college job, this is where I started in Vet Med as a Client Care Specialist (front desk receptionist).

 

Working 30+ hours a week while being a full-time student, this is where I learned valuable time management, organizational, and people skills performing tasks such as:

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  • greeting and interacting with clients & their pets at the front desk while answering 3+ phone lines

  • being a source of comfort, guidance, and friendliness when pet owners needed it most

  • opening up the hospital during first shift, and day-end closing of the hospital & all transactions

  • supporting the doctors & medical staff with daily tasks
    as needed

  • assisting with social media accounts

  • inventory management support

Spring 2015

North Shore Adult

Education Partnership

 

Marketing & Community Outreach

My very first internship I was determined to get my Freshman year of college, this is where I began my marketing journey.

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I learned how to work independently while also dipping my toes into the non-profit world by:

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  • curating content for the Facebook page

  • writing content for the new WordPress website

  • assisting with event planning & preparation

  • print materials design 

  • interviewing current adult/ESL students to create meaningful online content

© 2023 by Rachael Rohr.

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